SBSHS Pathway Social Media
Graphic Design, Video Production, Marketing
2023
Summary
As the Graphic Designer for Broward College's Social, Behavioral Sciences, and Human Services Pathway, I design event materials, logos, and graphics with Adobe Photoshop and Illustrator. I also create and edit educational content using After Effects, and manage the Pathway's social media on platforms like Instagram, Discord, and Facebook.
Role
Visual Design, Social Media Marketing, Video Production
Impact & Results
📱 Social Media Strategy
Revamped Instagram with a content calendar focused on frequent Stories and Reels
→ Achieved a 30% increase in student engagement (likes, comments, shares, DMs) within one semester
🎬 Reels & Short-Form Video
Produced Reels covering event highlights, pathway news, and educational snippets
→ Reels averaged 400+ views each, significantly boosting awareness and participation
🎨 Consistent Branding
Designed over 20 branded assets for social and event promotion
→ Established a cohesive digital identity recognized across platforms
🤝 Community Engagement
Leveraged Discord and Facebook alongside Instagram to share resources and event updates
→ Increased student involvement and improved event turnout compared to previous semesters
Instagram Carousels
SBSHS Discord Community
