Pillars Conference
Motion Design, Graphic Design, Marketing
2023
Summary
The Pillars Conference is an annual educational conference part of the Professional Enhancement (PEP) program sponsored by Broward College. It offers workshops, keynote sessions, and networking opportunities for staff, alumni and students.
Role
I led the marketing and creative strategy, produced promotional and event recap videos, designed branded visuals, and supported event logistics and production.
Impact & Results
🎯 Marketing Strategy
Developed and implemented a multi-channel campaign (email, social, internal comms)
→ Resulted in a 35% increase in attendance compared to the previous year
🎬 Video Production
Produced 3 promotional videos and captured live event footage
→ Videos generated over 2,000 combined views across social and internal platforms
🎨 Graphic Design
Created over 20 branded assets including digital banners, flyers, and signage
→ Contributed to a consistent visual identity and improved brand recognition across campus
📸 Filming & Photography
Captured high-quality footage and photos used in post-event recaps and future promotions
→ Resulted in a library of reusable media assets for the PEP program
🤝 Event Support
Collaborated with the planning team on creative direction, A/V needs, and on-site logistics
→ Helped ensure a smooth and engaging experience for over 200 attendees
Promotional Video
Interviews
Certificates
Logo Variations
