ORA Dog Training
Graphic Design, Video Production, Marketing
2023
Summary
At ORA Dog Training, I elevated the brand’s digital presence by creating engaging short-form video content across TikTok, Instagram Reels, and YouTube Shorts. Through strategic scheduling, creative design, and data-driven posting, I helped the brand reach a wider audience and increase visibility across multiple platforms.
Role
Produced and edited TikToks, Instagram Reels, and YouTube Shorts to highlight training techniques and client success stories
Designed custom cover images and graphics using Adobe Creative Suite
Wrote scripts and storyboards to guide video production
Scheduled and managed content across platforms using Meta Business Suite for optimal reach and engagement
Impact & Results
📱 Short-Form Content Strategy
Created a consistent stream of engaging TikToks, Reels, and Shorts showcasing dog training tips and results
→ Built brand awareness and expanded audience reach across multiple platforms
🎬 High-Impact TikTok
Produced TikTok videos that increased video viewership by 90K+ in 2 months.
→ Drove a spike in followers and engagement during the campaign period
🎨 Creative Branding
Designed eye-catching cover images and custom graphics for videos
→ Strengthened visual consistency and improved click-through rates on content
📈 Content Management & Scheduling
Implemented posting strategy via Meta Business Suite with optimized timing
→ Increased average engagement rates and ensured consistent audience touchpoints